New Label Launches With
February 02, 2007, 5:15 PM ET
Ed Christman, N.Y.
A new label is launching a branded music series by providing
Target with a one-year exclusive to carry the line. The label,
180 Music, was initiated by CEO Jim Brandmeier, who formerly
worked for Tambourine Inc., which is primarily a music licenser
that provides lifestyle-oriented music to non-music-specialty
retailers for in-store play and sale.
Springboarding off that background, Brandmeier's new label
has formed a strategic alliance with the powerful Target chain
in a promotion that will give the retailer a 15-title music
series, priced at $9.99 each. Starting Feb. 27, the series
will have its own end-caps in 1,450 Target stores.
The music line, dubbed the "Spotlight Music Series,"
aims for an adult demographic. It features such titles as
Kenny Loggins' "How About Now," an album of new
material; and a David Cassidy rerecording of Patridge Family
songs given dance remixes by Craig J, who has worked with
Kelly Clarkson and Madonna.
There's also a compilation produced by Phil Ramone, including
such name artists and songwriters as Carole King, Brian Wilson,
Burt Bacharach, Kris Kristofferson and Willie Nelson, each
contributing a brand-new song and remaking a hit song of their
own. Those three titles, as well as an album of Brazilian-tinged
songs by Stephen Bishop, are branded under "Spotlight
Another series, "Spotlight Influences," has acts
like Sarah McLachlan, the Dave Matthews Band, Avril Lavigne
and Josh Stone each compiling an album of songs that have
influenced them, with liner notes by each act explaining why
they ncluded the songs.
Finally, "Spotlight Red Mix" comprises themed compilations
like "Nashville Now," "Woman of Song"
and "Contemporary Crooners," all including licensed